Effective branding, web and graphic design relies on a thorough understanding of marketing and business communications. At The Fount we employ strategic thinking and proven design theory in order to bring up-to-date and insightful expertise to every project.
Here you’ll find some of our latest articles about branding, web and graphic design as well as commentary on the creative and marketing industries.
by Chris Wadsworth
If you run a franchise business or are thinking of turning your business into a franchise then branding is a key consideration in more ways than one ... Read article >
Published:
The Source issue 10, November 2011
by Chris Wadsworth
Branding is important for business success. Getting it right leads to increased sales and higher value for products and services. Getting it wrong can be a business disaster ... Read article >
Published:
The Source issue 9, August 2011
by Chris Wadsworth
Many businesses think they own their website but when the time comes to change their web supplier some find out they don't ... Read article >
Published:
The Source issue 8, May 2011
by Chris Wadsworth
In November 2010 Google introduced the Instant Previews feature to their search results making website design one of the most important aspects for search engine success ... Read article >
Published:
The Source issue 7, February 2011
by Chris Wadsworth
When publishing a newsletter the objective is to produce a competitive advantage for your business. If it’s not done professionally though what is emailed out has the potential to do more harm than good ... Read article >
Published:
The Source issue 6, November 2010
by Chris Wadsworth
As New Zealanders we pride ourselves on being a nation of innovators. However our can-do attitude is often a result of having to make do. A lack of investment in business and products is ... Read article >
Published:
The Source issue 5, August 2010
by Chris Wadsworth
In 2009 Google became the first brand in the world to be valued at over US$100 billion. Research shows that companies with strong brands consistently out-perform their competition ... Read article >
Published:
The Source issue 4, May 2010
by Chris Wadsworth
With business’ increasing awareness about the need for sustainable practices we need to look at what impact print communications have on the environment ... Read article >
Published:
The Source issue 3, February 2010
by Chris Wadsworth
A Content Management System can make it easy for a website owner to update and manage their online content themselves, providing convenience and cost savings ... Read article >
Published:
The Source issue 2, November 2009
by Chris Wadsworth
Colour can be utilised to create visual consistency across a company’s marketing and communications collateral. If applied well, it can instantly distinguish a company or product from competitors ... Read article >
Published:
The Source issue 1, September 2009