Good label and packaging design, when combined with strong branding, can have more long-term sales benefits than any single advertising or marketing campaign. They can create a significant increase in product sales and help build brand loyalty, making design the primary investment for anyone selling products in-store.
Product packaging and branding also provides the opportunity to increase the value perception of your products, allowing you to increase price and improve profit margins.
The majority of supermarket purchases made by consumers are decided while in-store. The appeal of label and packaging design along with brand loyalty are key factors in their purchase decision.
Packaging for your products needs to stand out on the shelf and convey the right visual message to your customers to take full advantage of shelf presence. It’s important to remember that branding and packaging also influence the decision makers at stores and supermarkets about which brands they decide to give shelf space to.
Strong and unique product branding can foster customer loyalty and promote sales across your product ranges. By incorporating consistent branding into the design of your product packaging you can create synergy across product ranges which results in a strong brand presence in-store with your products working together to build reputation and increase cross sales.
Shopping on price is a common practice for many consumers but more often consumers buy based on value or rather their perception of value. Packaging design can be used to create a perception of value for a product or range of products. Two identical products that have been packaged differently can be perceived to offer very different value. When brand loyalty is a factor then the perceived value of a product can be increased significantly.
Considered packaging design can be used to increase perceived value in the short-term while insightful branding can be used as a longer-term strategy to increase the value of your products. The main benefit of creating strong product branding and building brand loyalty is that it isn’t restricted to any one product. This provides many advantages, particularly when launching a new product into the marketplace.
With the right strategic insight and considered design your products can stand out on shelf and provide you with an ongoing advantage. Any advertising and marketing strategy will be more effective when backed by good product branding and packaging design.
If you want to improve your packaging and benefit from increased sales and profit margins contact us for a free no-obligation consultation.
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