ISSUE TWO - SUMMER 2009 Written for the business community The Source presents interesting perspectives on a range of business and life issues. Our contributors are business experts from a wide variety of industry sectors and each offers an interesting insight from their particular profession. To receive future issues of The Source subscribe to the mailing list.     Content Mismanagement - Pitfalls of Website Content Management Chris Wadsworth The Fount A Content Management System can make it easy for a website owner to update and manage their online content themselves, providing convenience and cost savings ...       Can't Pay? Don't Make Me Laugh Perspective with Wal Britton Accounts Enforcement Limited Debt collectors do not have a reputation for having a sense of humour, but they do need one, says Britton, a former newspaper photographer and now the boss of Accounts Enforcement Limited ...     SMEs and ACC Kevin Smee Solutions Financial Services In New Zealand we have over 350,000 SME businesses. They make up more than 99% of all businesses in the country and account for about 60% of national employment. They rightly deserve to be called the ...       Facts About Promotional Marketing Simon Wilkinson Brand Storming Promotions Historically in recession, promotional products consistently outperform other forms of advertising in cost, reach and recall. Uniformly, research agrees that in times of economic hardship, it is imperative to ...     What Gets Measured Gets Done! Jeremy Wilson Success Group There is absolutely no question, that business owners who put systems in place to measure their results, based on their Key Success Factors, have considerably more success. Why? Because they are conscious of ...       Dear Merchants of Doom Anthony Simpkin and Kelly Preen Action Housing Ltd The recession ended in the June quarter, after a 15-month slump, according to official figures. There is always someone happy to take your money to tell you what you want to hear. It's not entirely the advisors ...     Need More Profit? Simple - Reduce the Telephone Bill! Terry Dartnall Communitel Every business looks to maximise their earning potential and one of the easiest ways to improve profits is by reducing expenses! Let's start by considering the telephone bill ...       Effective Web Writing - What Makes a Website Work Renata Mathewson Maple Marketing To make the most of your website as a sales and marketing tool, your site must be both easy to find and easy to use by prospects and customers as well as having key components ...     The Fount Experienced and professional graphic design studio offering a comprehensive range of branding and design services for print and web media. www.thefount.com Accounts Enforcement Limited A specialist Credit Management business which helps all types of organisations reduce the cost of managing overdue accounts. www.accountsenforcement.co.nz Solutions Financial Services Solutions brokers are passionate people who make sure your insurance works at claim time. www.solutions.gen.nz Brand Storming Promotions BSP works closely with our client's promotional concept creating a merchandise strategy to complete the client's overall marketing and brand activity. www.bsp.co.nz Success Group Success Group is a future focussed, performance accounting practice who help you discover areas of unexploited profitability. www.successgroup.co.nz Action Housing Ltd Property investment specialists, with extensive experience in working with clients to develop strategic plans to secure their financial futures. www.actionhousing.co.nz Communitel Independent telecommunications company, passionate about seeing clients get a fair deal - we keep it simple and make it fair. www.communitel.co.nz/business.html Maple Marketing Marketing consultancy helping businesses produce well-planned, effective marketing materials and professionally written business documents. www.maplemarketing.co.nz Additional support for this issue from: Fairfax Valuation & Advisory Independent Property Valuers and Consultants specialising in residential and commercial valuations. www.fairfaxvaluation.co.nz Would you like to contribute? Email us if you would like the opportunity to expose your brand and business expertise to thousands of businesses.   The Source is designed and published by The Fount. The views and opinions expressed in these articles are those of the individual contributors and do not necessarily reflect the views of others represented in this issue.